Marketing News

Ayéya’s New Body and Home Care Products Line Supports Women in West Africa

New sustainable wellness brand is designed to foster economic independence of over 350,000 people in the region.

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By: Lianna Albrizio

Associate Editor

A beauty and lifestyle brand dedicated to preserving African traditions and empowering local women through ethically sourced body care and home products has officially launched. Beginning today, Ayéya is debuting a range of bath soaps, laundry and dish tablets and home cleaning supplies at Whole Foods Market nationwide. On a mission to provide economic independence to women in Africa and mitigate climate change globally, Ayéya says it’s redefining what it means to create impact through consci...

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